VALS

Wow, I must admit whenever I took the survey it was going to be inaccurate. Apparently, I am an experiencer, and my second choice, was a striver. I definitely consider myself to be an individual and one who loves fashion. This is one of the reasons I am in CARS department. I can't deny that I'm usually grabbing that candy bar, or candy at the register when checking out too. So yes I am some what of an impulse buyer. Although I am not at the status I want to be in life, I will one day be there. So that will be all the more of a reason to continue to "keep up with the Jones' ". Fashion is a way I like to express myself, and for the most part it makes me happy. I do care what people think of me to a certain degree. I feel that a positive image is important to maintain. You have to make a difference in life, and what better way to do that than be true to yourself. Although, the way the VALS segment explains the experiencer as being a little shallow; I will agree with the survey. Shallowness is definitely not an attribute I'd like to brag about.
As for the target market for REI, I don't believe their description goes along with my survey. The retailer our group presented was for a male or female into sporting and outdoor adventures. It's clear that this type of group would definitely be the "Makers". Whenever I think of fishing and outdoors, fashion and trendsetting does not come to mind. I believe those individuals who are in touch with outdoors are more in tuned with things that aren't as demanding on their lifestyles. "Experiencers" and "Strivers" can't comapre to "Makers" they are two different types of individuals, and probably don't share interest when making purchases.

In the Beginning!

As I stated before Target by far is one of my favorite retailers. Today Target is the fifth largest retailer in the United States. This retailer is the employer of three hundred and sixty six thousand employees. Target is only located in the United States, but it currently consist of one thousand, five hundred, and ninety one stores. This major retail store chain was not always this way! It took time, great efforts, and change in order to get to where it is today.
Before Target became a major retailer with featured designers; it took on several changes. The very first Target was opened in 1962 in Roseville, Minnesota. Before it become a Target it was known as the Dayton Company. Originally, the Dayton Compay was owned by George Dayton in 1902. Between the years of 1902-1962 the company went from being a department store to evetually a retail chain. Amongst the traditional Target there are super Target's as well. The current owner/ chairman is Robert J. Ulrich. Target Corporation is ranked as number 31 of the Fortune 500 companies.